Industry updates backed by expertise
The Truth About Scaling Performance Campaigns
Scaling performance campaigns requires more than strong creatives or higher budgets. It depends on how well the entire system is built and aligned, from traffic sources to funnel mechanics and signal quality. These insights were developed in collabor…
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Inside Performance Marketing: What Drives Scale
Conversation with Ihor Nisenbaum – Levycky Performance marketing is often simplified to a few elements: creatives, budgets, and optimization. In reality, once you move beyond small-scale testing, the picture changes completely. What drives resu…
Learn more
The Open Web as a Performance Engine: A New Growth Layer for Direct Advertisers
Performance marketing is entering a new phase. For years, growth has been concentrated inside walled gardens. These ecosystems remain powerful, but rising CPAs, auction pressure, creative fatigue, and policy volatility are forcing direct advertisers …
Learn more
The Truth About Scaling Performance Campaigns
Scaling performance campaigns requires more than strong creatives or higher budgets. It depends on how well the entire system is built and aligned, from traffic sources to funnel mechanics and signal quality. These insights were developed in collabor…
Learn more
Inside Performance Marketing: What Drives Scale
Conversation with Ihor Nisenbaum – Levycky Performance marketing is often simplified to a few elements: creatives, budgets, and optimization. In reality, once you move beyond small-scale testing, the picture changes completely. What drives resu…
Learn more
The Open Web as a Performance Engine: A New Growth Layer for Direct Advertisers
Performance marketing is entering a new phase. For years, growth has been concentrated inside walled gardens. These ecosystems remain powerful, but rising CPAs, auction pressure, creative fatigue, and policy volatility are forcing direct advertisers …
Learn more
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