1. Introduction: The Power of Data-Driven Marketing In today’s competitive digital landscape, marketing budgets are under more scrutiny than ever before. Every dollar counts, and businesses are relentlessly searching for ways to ensure that their spending delivers measurable results. Gone are the days when broad, traditional marketing approaches could guarantee a significant ROI. Instead, the […]

Digital marketing is like riding a rollercoaster on rocket fuel—it’s fast, unpredictable, and thrilling if you’re ready for the ride. Every year ushers in fresh tools, evolving strategies, and shifting consumer behaviors, keeping marketers on their toes. In fact, global digital ad spending is expected to reach $836 billion by 2026, a reflection of how […]

While our recent blog on Point2Web’s 2024 Conference Highlights explored the insights and connections gained from our global events, this post shifts the spotlight inward. It’s time to celebrate the collective triumphs that shaped our year beyond the conference stage. 2024 has been a transformative year for Point2Web—a year of growth, innovation, and impact. From […]

2024 has been nothing short of extraordinary for Point2Web. It’s been a year of plane tickets, passports, and pivotal moments as we immersed ourselves in the world’s top performance marketing conferences. From the neon-lit energy of Las Vegas and the fast-paced buzz of New York to the groundbreaking ideas in Dubai and Bangkok, we’ve been […]

We are back from Affiliate Summit East 2024 in New York City; as with any event we attend, we strive to make it a fruitful and knowledgeable one. Our ultimate goal is always to take advantage of these conferences to showcase our ongoing commitment to strengthening partnerships, exploring new opportunities, and driving innovation in the […]

European Brands Get Unprecedented Access to Hyper-Local US Audiences at Scale LOS ANGELES (July 30, 2024) — Point2Web, your ultimate marketing powerhouse in creative, advertising, and performance marketing, is thrilled to announce its appointment as the first Agency Sales Partner in Europe for NewsBreak, America’s leading platform for local news and information, with over 40 […]

Data is more than just numbers in today’s fast-paced digital world. It’s the core of successful marketing strategies. With huge amounts of data available, businesses that use its power to their advantage can unlock incredible insights that will set them apart from the competition. This is where data-driven marketing comes into play. By using data […]

Cross-channel marketing is all about creating a unified strategy that connects with your audience across various touchpoints. Whether it’s social media, email, or search engines, each channel plays a unique role in guiding potential customers through their journey. The beauty of this approach lies in its ability to create a cohesive narrative that builds stronger […]

The digital advertising space is constantly evolving—that’s just the way it is. As for one significant shift that is on the horizon? Meta’s upcoming policy adjustments. Set to take effect soon, these changes will have far-reaching impacts on how businesses manage and optimize their advertising strategies. For advertisers heavily reliant on Meta’s platforms, now is […]

Networking and Learning at AFFILIATE EXPO 2024 Back with more knowledge and confidence than ever. The event lasted 2 days from the 6th and 7th of June and Milan during this time was magical, but that’s not what our team was most looking forward to. We were looking forward to meeting so many passionate and […]

In today’s rapidly changing digital landscape, diversifying your advertising portfolio is not just a strategy – it’s a necessity. By spreading your investments across multiple channels and platforms, you can safeguard your business against volatility in any single channel and tap into different audience segments. This approach not only enhances your reach but also fortifies […]

The anticipation of upcoming events, such as Meta winding down its Sales Partner Program this summer, has already shaken the advertising industry. However, fret not! With Point2Web, advertisers can directly collaborate with the company, offering a seamless solution amidst the changes. With a keen awareness of evolving market trends, we are prepared to lead clients […]

In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. At Point2Web, we recognize the importance of innovation and continuous learning in the dynamic landscape of Media Buying. Our Media Buyer Sprints have emerged as a unique opportunity for aspiring professionals to dive into the intricacies of Media Buying, test their […]

As we step into the Q5 period at Point2Web, a wave of excitement and innovation unfolds. This article serves as an announcement, shedding light on why this period is optimal for launching advertisements. Moreover, it emphasizes the integral departments, including the Creative Studio, Compliance Department, and collaborative efforts with Performance Networks and Agencies. The Significance […]

With $200M in managed media and a pool of 85+ clients who have stayed with us for over 3 years, Point2Web Performance Network knows how to provide the finest service to help clients reach their desired goals.

Point2Web provides a handy solution for media buying teams—Creative Studio. With over $10 million in ad spend, we know what we’re doing.

Point2Web Agency is the ultimate tool to balance all your ad accounts on different platforms. It provides pre-moderation of advertising flows, account management, and media planning, as well as a Creative Studio that produces fast & compliant content.