
Advertising inside AI-powered conversations is quickly developing into a new user acquisition opportunity for brands. As users increasingly turn to ChatGPT to research products, compare services, plan purchases, and solve specific problems, advertise…
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For app advertisers, good performance starts with good signals. The better an ad platform understands which users install, sign up, purchase, or stay active, the better it can optimize toward the results that matter. Sounds simple. In reality, there …
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Affiliate World Budapest 2026: Where Performance Marketing Is Heading Next On July 9–10, Affiliate World Europe in Budapest once again brought together leading advertisers, platforms, agencies, and technology providers to discuss the future of perfor…
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