MASTER SERVICE AGREEMENT
This Master Service Agreement was published and entered into force: 24th of July, 2023.
This Master Service Agreement is a public covenant between you (hereinafter”you”, “Client”) and Point2web LLC, the company is registered under the laws of the state of Wyoming, USA with the address 109 E 17th st, ste 450, Cheyenne, WY, 82001, represented by CEO Oleksandr Bilyi (hereinafter the “Contractor”, “we”), hereinafter referred to jointly as the “Parties” and separately as a “Party”.
How do you accept this master service agreement?
This Master Service Agreement is deemed to be accepted by you subject to the following conditions:
You have read the terms of the Master Service Agreement and all its essential parts (with any changes and/or amendments hereto);
You have provided and accepted provisions and data outlined in the respective Annex, in which you have indicated the data that is necessary to execute and accept the terms of this Master Service Agreement.
Annex – means a document confirming the Client’s acceptance of the Master Service Agreement. The Annex may contain the terms of payment, scope and types of services, periods, etc.
Advertising campaign– means an organized set of actions to promote the Client’s product or service, which will be defined and mutually agreed upon by the Parties in the respective Annex.
Advertising materials – means materials that are using by the Parties to promote the goods and/or services of the Client, including but not limited to: content, targeting page, and Creative.
Advertising Platform Authorized Sales Partner – means a party of Partner Program Operating Agreement, available here.
Budget – means an equivalent of funds the Client will determine to cover the costs of the Services the Contractor provides.
Creative – means a creative (creative) banner (graphic image) included in an Advertising campaign. Creatives can come in different sizes, formats, and styles, and may include text, images, animations, landing page or videos.
Creative Compliance – means a procedure of verifying and approving the Creatives prepared by the Client for the launch of the Advertising campaign, which contains the following actions:
The Client provides the Contractor with the Creatives prepared for verification before launching the Advertising campaign.
The Contractor verifies the Creatives for their compliance with the requirements of advertising platforms and the requirements set forth in Section 6 of Master Service Agreement. The Contractor verifies each Creative for relevance of the text, creative with the offerer, keyword and landing page.
The Client corrects the Creatives strictly in accordance with the instructions of the Contractor in case of non-compliance with the requirements of advertising platforms.
The Client uses Creatives for Advertising campaigns only those that have passed Creative Compliance and have been approved by the Contractor.
Confidential information – means any information provided by a Party that discloses information to the receiving Party in written, oral, electronic or any other form regarding the Parties’ economic, commercial or technical capabilities, as well as products, services, account access passwords, factual and analytical. data, opinions and materials, elements of the latest technical solutions (know-how), including but not limited to: Invoices, notes, documentation, and correspondence.
Data Protection Law – means the legislation in the field of personal data protection corresponding to the jurisdiction of the resident, General Data Protection Regulation.
Intellectual property – means objects created in the course of fulfilling the terms of the Master Service Agreement, including, but not limited to: program codes, texts, offers, promotions, discounts, sweepstakes, banners, marketing plans, Creatives, strategies, algorithms and settings for advertising campaigns, analytical materials, and etc.
Invoice – a document drawn up in writing, is an integral part of this Master Service Agreement and confirms the provision of the Services by the Contractor in which the Parties indicate the amount and procedure for payment, advertising Budget, types of Services.
Point2Web Europe OÜ – means a company registered in accordance with the laws of the Republic of Estonia and acts as a partner of the Contractor in providing advertising services on the basis of the MARKETING SERVICE AGREEMENT No. AA-C 12 / 2020-08 and has the right to transfer access to Accounts on advertising platforms: Snapchat, Facebook, Twitter, TikTok, Google to any third party. The list of advertising platforms may change from time to time and is not limited.
Personal Data – means any information related to the Client that is processed, stored, protected, and transmitted under the Data Protection Law.
Services – means the marketing services for the creation of Advertising campaigns, including but not limited to Landing development – a web page specifically designed for Advertising campaigns to increase conversion rates, creative banner design tailored to the Client’s requirements, and copywriting development to optimize the advertising content.
The subject of the Master Service Agreement
The Contractor provides the Services to the Client on its behalf. The Client is obliged to accept and pay for such Services on the terms specified in the respective Annex and Point2Web LLC. Partner Network Advertiser Agreement, available here
The Contractor provides the Client the right to access to the accounts under the terms of the advertising platform of the following advertising platforms: Snapchat, Facebook, Twitter, TikTok, Bigo, Taboola, Microsoft Advertising Network, Reddit and Google. The list of advertising platforms may change occasionally and is not limited. The specific advertising platforms the Client is being granted access to are specified in the respective Annex and Invoice on the Client’s request.
The Contractor grants the Client the right to access accounts on advertising platforms based on the rights specified in the MARKETING SERVICES AGREEMENT with Point2Web Europe OÜ, and Point2Web Europe OÜ grants the Contractor the right to access accounts on advertising platforms based on the signed ADVERTISING AGREEMENT No. AA-C 12 / 2020-08 between Point2Web Europe OÜ and the Advertising Platform Authorized Sales Partner.
The Client undertakes to complete and provide the Annex to the Contractor within 3 (three) business days from the date of its submission by the Contractor.
Nothing in this Master Service Agreement can be construed as requiring the Contractor to take any action or provide any Services that:
may mislead the end consumer and / or;
contain disclaimers, shadow advertising and / or;
violate applicable US/EU marketing laws including, but not limited Controlling the Assault of Non-Solicited Pornography and Marketing (“CAN-SPAM”) Act and Telephone Consumer Protection Act of 1991;
violate the Agreement or otherwise prejudice the interests of the Client or the end consumer.
The Contractor may provide the following Advertising Company and Services under the terms of the respective Annex. Furthermore, to ensure clear definition of the scope of services, as well as their characteristics such as technical requirements, costs, and other important parameters, the Contractor may itemize the Services in the corresponding media plan.
Order for the purchase of Services
For each Advertising campaign, the Parties draw up an Invoice in which they indicate the type, cost, and Budget of the Services provided.
The Client sends the Contractor a notice in free written form describing the Service and providing a description of the Advertising materials.
All Advertising materials provided by the Client are moderated by the Contractor within 7 (seven) business days on it’s receipt. All Advertising materials and landing (targeting) pages shall comply with Data Protection Law and, in particular, require consent to send commercial mailings and provide an opportunity to opt out of such commercial mailings.
The Contractor sends any objections or concerns on the conditions for the provision of the Services and/or Advertising materials in a written form to notify the Client within 7 (seven) business days. If the Contractor does not provide any objections or concerns about the Services and/or Advertising materials provided to notify the Client within 7 (seven) business days, then the Parties undertake to conclude an Invoice.
If the Client requests changes in the accepted order for the provision of Services after it’s acceptance, then these changes are the subject to the approval of the Parties and the conclusion of a new Invoice.
The Contractor may also provide additional creative banner design and landing page development Services upon the Client’s request. The Parties will mutually agree upon the terms and Budget for these additional services in a separate Annex.
The Client shall review and approve all Advertising materials the Contractor provides before they are published or distributed. If the Client requests changes to the Advertising materials after they have been approved, the Contractor will make reasonable efforts to accommodate these requests, subject to additional fees and a revised timeline as agreed upon by the Parties.
Cost of Services and payment procedure
The cost of the Master Service Agreement consists of the cost of the Services, which the Contractor will provide during the term of the Master Service Agreement.
The Contractor must provide the Client with an Invoice containing information about the Services provided, their volume, cost, methods, and actions to promote the Client’s products and / or services, including but not limited to: landing development, creative banner design, copywriting development (headlines, primaries, titles), targeting page creation, and advertising campaign management. The Parties will agree on the scope and terms of these Services in the respective Annex.
In the absence of comments and / or complaints about the Services provided (quality, volume, etc.), the Parties approve this Invoice.
The Client agrees to make the pre-payment no later than the final day with a positive account balance to ensure the timely provision of Services, by transferring funds to the Contractor’s Bank account, as indicated in the details of this Master Service Agreement. Failure to make the pre-payment within the specified timeframe may delay or cancel the Service order. It is the sole responsibility of the Client to ensure that sufficient funds are available to cover the pre-payment amount by the designated deadline.
The Client undertakes to pay for the Services rendered within 3 (three) business days and from the receipt of the Invoice issued by the Contractor, by transferring funds to the Contractor’s Bank account, which indicates in the details of this Master Service Agreement.
In case of late payment by the Client, the Contractor may suspend the provision of Services and restrict access to Accounts. The Contractor shall not be liable for any loss or damage suffered by the Client as a result of the suspension of Services or access to Accounts due to late payment.
The Сlient pays the bank commission associated with the transfer of funds to the bank account of the Contractor.
An Invoice paid in full by the Client on the terms stipulated by the Master Service Agreement is a confirmation of the proper provision of the Services by the Contractor and the acceptance of the Services by the Client.
Unless otherwise specified in the Invoice, payments under the Master Service Agreement are made in US dollars.
If the Client refuses to pay the Invoice, the transfer of access rights to the accounts of advertising sites to the Client is limited due to the failure to fulfill the assumed obligations.
Content Guidelines and Restrictions
All materials to promote the goods and/or services of the Client, including but not limited to: content, targeting page, Creative (ii) do not infringe upon the Intellectual property or personal rights of any third party, and (iii) do not contain or link to any material which is harmful, threatening, defamatory, obscene, sexually explicit, harassing, promotes violence, promotes discrimination (whether based on sex, religion, race, ethnicity, nationality, disability or age), promotes illegal activities (such as gambling), contains profanity or otherwise contains materials that Contractor informs Client that it considers objectionable (collectively, “Objectionable Content”).
The following types of content may be prohibited for dissemination under trading and investment:
Content that contains false, inaccurate or misleading information.
Content that promotes fraud or illegal activities.
Content that makes exaggerated or misleading claims about potential profits or guarantees of returns on investment.
Content that encourages users to engage in high-risk investments without a proper understanding of the risks involved.
Content associated with speculation or gambling activities, such as lotteries and casinos.
Content that is associated with unregulated or fraudulent platforms or brokers.
Content that offers quick wealth creation without sufficient description of risks and limitations.
Content that is associated with pyramid schemes or other illegal investment schemes.
Content that promotes trading strategies that are illegal or unethical.
Content that is related to the promotion of cryptocurrencies or other digital assets that are not regulated by financial institutions or recognized by the relevant jurisdictions.
Content that directly or indirectly promotes gambling or betting activities, including but not limited to advertisements for online casinos, poker games, sports betting, financial betting, and other similar activities that require players to pay a certain amount of money to participate in the game or bet.
Content that is targeted at vulnerable or inexperienced investors, such as minors or individuals with limited financial knowledge.
Content that contains inaccurate or misleading information about the risks and benefits of investing.
Content that is associated with unlicensed or unregulated financial advisers or brokers.
Content that contains references to illegal activities, such as money laundering or insider trading.
Any content associated with scams, spoofing, market manipulation, and other illegal or unethical trading practices included insider trading, front-running, wash trading, pump and dump schemes.
Content that violates the rules and policies of the platforms on which it is being promoted.
Content that encourages users to invest in products or services that are not properly registered or licensed by relevant regulatory bodies.
Requirements for the content:
The content must comply with all laws and restrictions regarding online advertising in the relevant jurisdictions.
Content related to trading and investments should be associated with landing pages leading to a platform with a valid license from a financial institution for this activity..
The content should be clear, accurate, and not contain misleading information.
The content should comply with the following rules and policies of the advertising platforms on which it is being promoted.
For Snapchat: Snap’s advertising policy.
For Microsoft Advertising Network: Legal, privacy and personalization.
For Taboola: Advertising Content Policies Overview.
For Google Ads: Google Ads policies.
For Twitter: Google Ads policies.
For Reddit: Google Ads policies.
The content should be created in accordance with the advertising standards and requirements of the platform.
The content should be distributed only on platforms that allow such content and are compliant with relevant laws and regulations.
The content should be original and not infringe on any Intellectual property rights.
The Client should provide accurate and up-to-date information about the product or service being advertised, including any risks or potential downsides. The Client should comply with any additional regulations or guidelines that may apply to specific industries or types of products or Services being advertised, such as those related to financial products, pharmaceuticals, or gambling.
Rights and obligations of the Parties
The Client has the right to:
control the results of the provision of the Services provided by the Contractor, make proposals or recommendations for the provision of the Services;
contact the Contractor with a request to provide information on the procedure / results of the provision of the Services;
remain the exclusive owner of the Confidential Information and demand the immediate return or destruction of the Confidential Information and its copies from the Contractor;
retain exclusive ownership of any materials and creatives developed by the Contractor under this Master Service Agreement;
refuse the Contractor’s Services and terminate this Master Service Agreement.
The Client is obliged to:
provide the Contractor with all the information and data necessary for the proper provision of the Services under this Master Service Agreement;
pay for the Services provided by the Contractor in the amount, terms, and procedure stipulated by the Master Service Agreement and Invoice;
pay the Contractor’s expenses specified in the Invoice;
notify the Contractor of all circumstances that may adversely affect the Contractor’s ability to comply with the provisions of this Master Service Agreement;
provide the Contractor with the prepared Creatives for the purpose of Creative Compliance prior to the launch of the Advertising campaign;
use Creatives for the Advertising campaign that have passed Creative Compliance and have been authorized for use by the Contractor only.
The Contractor has the right to:
receive information and data necessary for the proper provision of the Services;
receive payment for the Services provided by him in the amount, terms, and procedure specified in the Invoice, receive compensation for expenses previously agreed by the Parties;
freeze the Budget from 5,000.00 USD for 60 calendar days in case the Client violates the terms of Creative Compliance;
immediately terminate the Master Service Agreement and withhold the previously frozen Budget as penalty for the Client’s repeated breach of Creative Compliance;
terminate the provision of the Services under this Master Service Agreement if its further implementation may harm third parties, the Contractor’s reputation, if its provision does not comply with the terms of this Master Service Agreement, violates the US legislation on the provision of marketing services;
entrust the performance of the Services specified in this Master Service Agreement to the third parties;
suspend the provision of the Services if the Client fails to fulfill the obligation to pay for the Services provided for more than 10 (ten) business days;
terminate this Master Service Agreement.
The Contractor is obliged to:
provide the Client with the Services provided for by this Master Service Agreement and Invoice;
notify the Client, upon his request, about the procedure and results of the provision of the Services in the form and procedure determined in the Invoice;
inform the Client in advance of any changes to the terms and conditions of the provision of the Services;
refrain from the use of the results of the Services for illegal purposes, including, but not limited to, Intellectual property rights obtained (created) during the implementation of the Master Service Agreement;
refrain from transferring the results of the Services provided under the Master Service Agreement to third parties.
The Parties acknowledge that during the execution of the Master Service Agreement they receive Confidential Information and are obliged to maintain confidentiality concerning everything during the provision of the Services by the Contractor, including, but not limited to, lead cost, tracker IDs, communication, marketing strategies, plans, creative and offer concepts, Client analytics.
The Parties agree to take all reasonable measures to protect secrecy and prevent disclosure and unauthorized use of Confidential Information.
Each Party undertakes:
not copy or allow anyone to make copies from any document, computer disk, tape or other material objects, cloud storage, the database that contains any Confidential Information;
not use any Confidential Information for any purpose or benefit other than in accordance with this Master Service Agreement;
concerning any part of the Confidential Information, from the moment of signing the Master Service Agreement and within 2 (two) years from the date of termination of this Master Service Agreement, keep it secret and not disclose or inform anyone, and also not use it in your interests;
comply with US laws on protecting, disclosing, and processing personal data.
This section does not apply to the disclosure of Confidential Information:
which disclose with the written consent of other Parties;
which must be disclosed under the law and / and by a court decision;
which is publicly available or becomes public knowledge.
A violation of the “Confidentiality” section means any unauthorized disclosure of confidential information, including but not limited to: transmission, copying, disclosure, posting in open sources.
Responsibility and Disclaimers
If the Client violates his obligations to pay for the Services provided, the Client is obliged to pay the Contractor a penalty of 1% of the cost of the provided, but unpaid Services.
In case of provision of the Services of improper quality by the Contractor, as provided for by this Master Service Agreement, the Contractor shall pay the Client a penalty in the amount of 1% of the cost of the Services specified in the relevant Invoice. The Parties agree that the Services of proper quality are the Services that meet the standards set forth in the Master Service Agreement and Invoice.
In case of non-fulfillment or improper fulfillment by one of the Parties of its obligations under the Master Service Agreement, the guilty Party shall reimburse the other Party for losses confirmed by the relevant documents (decisions of the court and arbitration, acts of authorized bodies and organizations, audit reports, accounting documents, contracts, etc.). The Parties shall make every effort to resolve disputes through negotiations and consultations.
The Contractor is not responsible for violation of the deadlines due to the actions or inaction of the Client, changes in technical conditions, or other circumstances beyond the reasonable control of the Contractor.
The Contractor is not responsible for the actions of third parties involved, including, but not limited to, subcontractors, freelancers, and agents. In case of violation of the provisions of the Master Service Agreement, affiliates may be held subsidiary liable for violations of their obligations.
Both parties shall be responsible for complying with all applicable laws and regulations, including but not limited to those related to the jurisdictions under increased monitoring of FATF (referred to as FATF Greylist), FATF High-Risk Jurisdictions subject to a Call for Action (referred to as FATF Blacklist), EU list of non-cooperative jurisdictions for tax purposes (referred to as EU Blacklist), OFAC, and UN Security Council sanctions regimes. The Contractor shall take all necessary measures to avoid any actions or provide any services that may violate these regulations and laws. The Client shall also ensure that its use of the Services does not violate these regulations and laws
Partners shall be jointly and severally liable with the Contractor for the provision of Services in the course of executing the Master Service Agreement, and shall comply with all applicable federal and state laws, including, without limitation, the CAN-SPAM Act of 2003, as amended (“CAN-SPAM”) and provisions of the Telephone Consumer Protection Act of 1991 (“TCPA”).
NEITHER PARTY SHALL BE LIABLE UNDER THIS MASTER SERVICE AGREEMENT TO THE OTHER FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, EXCEPT FOR A PARTY’S INDEMNIFICATION OBLIGATIONS UNDER SECTION 9 OF THIS MASTER SERVICE AGREEMENT. BY AGREEING TO THIS MASTER SERVICE AGREEMENT YOU ASSUME ALL RISKS AND INDEMNIFY US B FOR ANY FINANCIAL LOSS IN CONNECTION WITH THE PROVISION OF OUR SERVICES.
The Parties agreed that the Contractor transfers to the Client all exclusive property rights to Intellectual property objects created during the Contractor’s execution of the Master Service Agreement.
The exclusive property rights of the Contractor to Intellectual property created during the execution of the Master Service Agreement apply to objects of Intellectual property rights, as well as to the content, Creative, algorithms, and settings of advertising campaigns, using display advertising and methodology of targeted advertising, as well as to any other Intellectual property objects, including but not limited to creatives and landing pages, developed by the Contractor during the execution of the Master Service Agreement.
The transfer of exclusive property rights to Intellectual property objects created during the Contractor’s execution of the Master Service Agreement to the Client will take place after the full payment of the Services by the Client.
The Contractor may use the Client’s name, logo and trademark for marketing purposes (e.g. for placement on its website or in marketing materials).
The Contractor guarantees that the Services (the results of the provision of Services) provided to the Client do not violate copyrights, trade secrets, or other rights of third parties, and in the event of their violation, the Contractor undertakes to settle all claims of third parties at his own expense.
Settlement of disputes. Applicable law
All relations arising from or related to the Master Service Agreement, including those related to the action, conclusion, execution, modification, and termination of the Master Service Agreement, interpretation of its provisions, determination of the consequences, invalidity, or violation of the terms of the Master Service Agreement, are governed by the rules of the current US law and construed according to the laws of the state of Wyoming.
Any disputes that may arise, under the terms of this Master Service Agreement, the Parties shall resolve through negotiations. To resolve disputes, the Parties hold meetings, negotiations, or settle disputes in writing
The Parties agreed that if it is impossible to resolve the dispute, it will be considered by the International Center for Dispute Resolution under US law.
All documents relating to the submission of a dispute to arbitration and the decisions made must be in English, and proceedings must be conducted in English and by one arbitrator.
The Parties agree that the costs of arbitration, including arbitrator fees, shall be borne by the party found to be at fault, unless the arbitrator orders otherwise.
Term of the Master Service Agreement
The Master Service Agreement comes into force from the moment of signing by the Parties and is valid upon termination, but in any case, until the Parties fulfill their obligations under this Master Service Agreement in full.
Notwithstanding the termination of this Master Service Agreement, any provisions that by their nature, should survive termination shall remain in effect, including but not limited to confidentiality, and Intellectual property provisions.
Termination of the Master Service Agreement
The Master Service Agreement may be terminated by either Party upon written notice to the other Party at least 3 (three) calendar days prior to the termination date, regardless of the reason for termination.
In case of termination of the Master Service Agreement, the Client pays the Contractor for the actually provided part of the Services.
Form of the Master Service Agreement
The Master Service Agreement will come into effect upon the signing of the relevant Annexes, which will be concluded in written electronic form and signed using the DocuSign service.
Each party shall be liable for taxation subject to the legislation of the country of its residence
Data protection and Data processing
Excluding payment obligations, the Parties are exempt from liability for non-fulfillment or improper fulfillment of obligations under the Master Service Agreement if this was caused by circumstances that do not depend on the Parties and are beyond their control, including hostilities, natural disasters, acts of God, man-made and other accidents, strikes, lockouts, acts of state bodies or governing bodies, epidemics, pandemic emergencies that are unable to comply with the provisions of the Master Service Agreement (hereinafter – “Force Majeure”).
The Party to which Force Majeure is applied is released from liability for violation of the provisions of the Master Service Agreement if there is an official document confirming the existence of such circumstances and issued by an authorized body or organization of the state where the Force Majeure took place.
The Party, in the event of the occurrence of Force Majeure, is obliged to notify immediately the other Party about this and provide the other Party with the necessary documents confirming the force majeure circumstances.
Amendments to the Master Service Agreement
We have the right to periodically make changes to the Master Service Agreement to ensure the safety of Personal Data and compliance with legal requirements.
We notify the Client of such changes by posting news on the website, sending an e-mail newsletter, or using other means.
If the Client has unsubscribed from emails in which we inform the Client about all changes in the legal documentation, the Client is still responsible for familiarizing with them.
After making changes to the Master Service Agreement, the Contractor has the right to request the Client’s repeated consent with the Master Service Agreement if the Client has refused the information e-mail newsletter.
The Parties declare that the Master Service Agreement has been accepted by them with a clear memory and full understanding of the legal consequences of entering into such Master Service Agreement. The essence and scope of the obligations imposed on each of the Parties by this Master Service Agreement are fully understood by them. The Parties agree that each of them has been provided with complete and accurate information regarding the data set forth in the provisions of this Master Service Agreement.
The Parties agree that they are independent contractors for each other in the performance of their obligations under this Master Service Agreement. Nothing in this agreement or in the working relationship established and developed under this Master Service Agreement shall be construed or cause the Parties to be treated as partners, joint venturers or otherwise as joint partners for profit.
If any portion of the Master Service Agreement is held invalid or unenforceable under applicable law, the invalid or unenforceable provision shall be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this Master Service Agreement.
Legal address: 109 E 17th st, ste 450, Cheyenne, WY, 82001
E-mail: [email protected]
The Client’s details are provided in the Annex concluded between the Contractor and the Client.