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Who Really Has the Upper Hand: Employers or Talent?
Key HR insights from a candid discussion on the recent Yosa podcast for the Affiliate & AdTech market The question “Who’s in control: employers or specialists?” sounds simple, but in today’s affiliate and adtech market, it’s anything but. During …
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What is Performance Marketing? Definition, Examples, Benefits
Learn what performance marketing is, how it works, top examples, and why it’s a must-know strategy for advertisers aiming to maximize ROI. What is performance marketing? It’s a results-driven digital marketing approach where advertisers only pay when…
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5 Mistakes Media Buyers Still Make in 2025 (and How to Fix Them)
Media buying in 2025 isn’t for the faint of heart. Algorithms are tougher, costs are climbing, and users are burning out on ads faster than ever. Yet despite all the changes, many media buyers are still falling into the same costly traps. Let’s break…
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Who Really Has the Upper Hand: Employers or Talent?
Key HR insights from a candid discussion on the recent Yosa podcast for the Affiliate & AdTech market The question “Who’s in control: employers or specialists?” sounds simple, but in today’s affiliate and adtech market, it’s anything but. During …
Learn more
What is Performance Marketing? Definition, Examples, Benefits
Learn what performance marketing is, how it works, top examples, and why it’s a must-know strategy for advertisers aiming to maximize ROI. What is performance marketing? It’s a results-driven digital marketing approach where advertisers only pay when…
Learn more
5 Mistakes Media Buyers Still Make in 2025 (and How to Fix Them)
Media buying in 2025 isn’t for the faint of heart. Algorithms are tougher, costs are climbing, and users are burning out on ads faster than ever. Yet despite all the changes, many media buyers are still falling into the same costly traps. Let’s break…
Learn more
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