ClickSphere
Client Overview
ClickSphere provides digital services designed to help businesses expand their online presence and customer reach. Their growth goals depended heavily on scalable advertising, with a specific focus on acquiring clients at a cost-efficient rate. With ambitions to expand rapidly into new markets, they needed a campaign strategy that could combine scale, precision, and efficiency.
Challenge
ClickSphere’s campaigns were generating traffic, but the volume came at the expense of quality. Too much budget was being spent attracting broad audiences with low purchase intent, which inflated CPAs and slowed growth. The challenge was to identify and engage only high-intent users while keeping acquisition costs under control and to do it at a scale that matched their growth ambitions.
Solution
We developed a refined audience targeting strategy using advanced segmentation to zero in on high-intent prospects. Campaigns were continuously optimized to remove low-performing segments, and creative testing cycles ensured relevance to the most valuable audiences. By combining precise targeting with constant iteration, we delivered traffic that wasn’t just plentiful but highly likely to convert.
Results
ClickSphere achieved a balance of scale and efficiency. High-intent traffic drove stronger engagement, CTRs climbed above industry benchmarks, and CPAs dropped below $2, enabling the client to scale confidently while maintaining profitability.
3.6% CTR, CPA below $2
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