Cpamatica
Client Overview
Cpamatica is a global affiliate network with 1,000+ Dating & Games offers, providing exclusive in-house deals, advanced optimization tools, weekly payments, and a strong loyalty program.
For this campaign, we focused on scaling a Dating Web Product (Lead → Purchase Funnel) across Tier-1 GEOs (US, UK, CA, AU). The goal was to build a predictable and scalable TikTok acquisition system targeting intent-driven users aged 25–45+.
Challenge
Before scaling on TikTok, the team faced several key obstacles: performance instability at higher budgets, leading to CPA fluctuations, high competition in the dating vertical, skepticism around TikTok as a performance-driven channel for dating web funnels, creative fatigue limiting scalability.
The core challenge was clear: to build a scalable and predictable TikTok system that could generate stable lead volume and paid users without sacrificing quality or profitability.
Solution
We implemented a TikTok-first acquisition system built around Smart+ automation and creative-driven growth.
Funnel Structure:
TikTok Smart+ Ad → Pre-lander / Quiz → Registration (Lead).
Lead → Email & Push follow-ups → Paid Subscription Monetization.
The focus wasn’t just on cheap leads but on lead quality and downstream purchase performance.
Campaign Setup (Smart+ First Approach): we structured the account around Smart+ campaigns from the beginning, giving TikTok’s algorithm maximum flexibility.
Broad targeting
Conversion objective: Complete Registration / Purchase
Smart+ used for both lead acquisition and later purchase optimization
Gradual budget scaling based on CPA and purchase stability
This allowed faster learning phases and more stable delivery at scale.
Creative Strategy (Main Growth Lever): UGC-style native selfie videos, POV dating scenarios with emotional hooks in the first 1–2 seconds, real-life dating pain points → quick solution framing, soft, natural CTAs
Creative production system:
15–30 new creatives per week
Multiple hooks per concept
Fast elimination of underperformers
Continuous refresh to avoid Smart+ fatigue
Smart+ amplified the strongest creatives instead of relying on heavy manual optimization.
Results
By combining Smart+ automation with a strong creative engine and intent-focused funnel logic, the campaign achieved scalable and stable growth:
30–45% reduction in CPL after optimization
~25% improvement in CPA compared to the initial testing phase
Daily spend scaled 3–5x while maintaining CPA stability
Strong Lead → Paid conversion rate
Consistently profitable purchase performance
TikTok Smart+ proved to be a reliable and scalable performance solution for dating web products even in a highly competitive Tier-1 market.
Cpamatica provides access to a vast pool of premium dating offers. Their experienced affiliate managers will help you select the perfect offer tailored to your specific flow and ensure you get the best market conditions. We also have a special treat for you from the Cpamatica team: get a 10% bonus on your first payout with the promo code CPAMATICA10.
🎁 Point2Web: 15% off your first Creative Studio order — use coupon point2web15 when submitting your request
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