FinCore
Client Overview
FinCore is a fintech brand on a mission to simplify financial solutions for everyday users. As a rapidly growing player in a crowded market, they had already built trust among early adopters but needed to push further into mainstream audiences. Their leadership knew that scaling efficiently without letting costs spiral would determine how competitive they could remain against established names.
Challenge
Despite a promising product, FinCore was battling high customer acquisition costs. Multiple channels were being tested simultaneously, but the lack of a unified approach made it hard to see what was actually working. Budgets were spread too thin, and campaigns lacked the focus needed to generate consistent learnings. With CPAs rising and competition getting tougher, the client needed a smarter, sharper framework to both preserve lead quality and slash costs.
Solution
We introduced a lean testing framework that prioritized speed, clarity, and data-backed decisions. Instead of chasing too many channels at once, we honed in on the ones with the highest potential and quickly eliminated underperformers. By combining structured A/B testing with a clear acquisition roadmap, we helped FinCore maximize every advertising dollar. The strategy created a clear blueprint for scaling sustainably, with learnings applied continuously to refine performance.
Results
Acquisition costs were cut nearly in half without any compromise in lead quality. By pairing lean testing with a disciplined channel strategy, FinCore achieved both efficiency and scalability, securing its position in a highly competitive financial market.
42% decrease in CPA
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