Mobile App | Dating

A mobile dating app sought to increase monetization by converting free users into paying subscribers.

The app’s onboarding and purchase flow were cluttered, confusing, and full of friction points. Users dropped off before upgrading, leaving significant revenue potential untapped.

We executed a conversion-first redesign of the app. By cleaning up the user interface, simplifying navigation, and focusing on value-driven CTAs, we built a funnel that kept users engaged and guided them naturally toward purchase.