PrimeProtect
Client Overview
PrimeProtect is an insurance company focused on delivering affordable and reliable protection plans. In a market where trust and clarity are essential, PrimeProtect sought to increase its online conversion rates and maximize ROI from digital campaigns.
Challenge
The client’s landing pages lacked clarity and emotional appeal. Visitors often abandoned the process due to long, complex forms and messaging that failed to build trust. PrimeProtect needed a complete revamp of its layout and flow to convert hesitant visitors into policyholders.
Solution
We redesigned the user experience with trust and transparency at the forefront. The layout was restructured to highlight credibility markers such as guarantees, testimonials, and clear benefit breakdowns. The form flow was simplified to reduce friction, while messaging was refined to lead users step by step toward completing their purchase.
Results
By focusing on clarity, trust-building, and a simplified experience, PrimeProtect achieved a massive ROI boost while turning more visitors into loyal clients.
Conversion Rate: +39%
ROI: 639%
Extra Revenue: $179,496.34
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