Point2Web’s 2024 Year in Review

While our recent blog on Point2Web’s 2024 Conference Highlights explored the insights and connections gained from our global events, this post shifts the spotlight inward. It’s time to celebrate the collective triumphs that shaped our year beyond the conference stage.

2024 has been a transformative year for Point2Web—a year of growth, innovation, and impact. From scaling new heights in campaign performance to forging strategic partnerships that redefine what’s possible, we’ve consistently pushed the boundaries of excellence in performance marketing.

This year also saw significant milestones: breakthroughs in innovation, expansion of our talented team, and client successes that reinforced our position as a global leader in the industry.

In this recap, we’ll spotlight the achievements that defined our year, share stories from projects and partnerships that made a difference, and reflect on how our collective efforts have laid the foundation for an even brighter 2025.

So, let’s dive into the defining moments of 2024 and celebrate the shared success that sets Point2Web apart.

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Company-Wide Achievements

2024 was a landmark year for Point2Web—a year where our dedication to innovation, collaboration, and delivering exceptional results truly shone. These milestones were made possible by the hard work and synergy of our talented teams; all united under a shared vision of performance marketing excellence.

Expanding Digital Reach
Our social media presence grew significantly, with:

• 1.2 million impressions across platforms like LinkedIn, Instagram, and Facebook.
• Over 15,000 direct engagements, showcasing our ability to connect with industry professionals and partners online​.

Expanding Our Client Portfolio

This year, we welcomed 97 new clients across six key verticals, including e-commerce, home improvement, and personal finance. These partnerships didn’t just expand our global footprint—they brought fresh challenges and opportunities that we tackled with precision and tailored strategies. Each new client reinforced our reputation for delivering solutions that drive measurable success.

Scaling Campaign Impact

Our campaigns made waves in 2024, with five major launches delivering remarkable results:

• CTR improvements of up to 122.7%
• Significant boosts in ROI for key clients

Behind these numbers was a creative engine that delivered over 300 high-impact assets, from dynamic videos to engaging interactive designs, ensuring every campaign hit its mark.

Driving Innovation with PointBoard

This year marked the debut of PointBoard, our proprietary real-time performance tracking and reporting platform. With its intuitive interface and transparency, PointBoard gave clients unparalleled access to monitor and optimize their campaigns, redefining what it means to stay in control.

Enhancing Creative Outputs

The launch of Paid Creative Studio was a game-changer. As a standalone service, it delivered high-quality content to both internal and external clients. Highlights included:

• Cutting-edge AR Snapchat Lenses
• Authentic UGC
• Innovative UI/UX animations

Our Creative Studio continued to push boundaries, delivering outputs that were not just visually striking but strategically impactful.

Celebrating Industry Recognition

In 2024, we were proud to receive accolades that reinforced our position as a trusted leader in performance marketing. Feedback from top clients praised our professionalism, agility, and unwavering commitment to delivering results. These awards and endorsements weren’t just milestones; they were a testament to the dedication of our teams and the trust of our partners.

Departmental Highlights

Every department plays a critical role in driving innovation, delivering results, and ensuring client success. In 2024, each team reached remarkable milestones that collectively elevated the company’s performance and reputation.

Performance Network: Elevating Results

• Launched and managed 20 active ad accounts, achieving competitive CPAs of $11.50–$13.50 and CPM rates of $24.22 on emerging platforms like Bigo Ads. This success reflects our ability to scale campaigns while maintaining cost efficiency​.
• The team played a pivotal role in sourcing and optimizing traffic from emerging platforms, ensuring sustainable growth for clients.

Agency: Smarter Media Buying

• The Agency team excelled in managing ad accounts and optimizing performance across platforms like Meta, TikTok, and Google Ads.
• This year, they diversified the client portfolio, successfully managing campaigns with budgets while maintaining cost efficiency​.
• Notable innovations included A/B testing strategies that identified winning creative elements, resulting in higher engagement and conversion rates.

Creative Studio: Raising the Creative Bar

• The Creative Studio launched Paid Creative Studio, a standalone product that served both internal and external clients with precision-crafted media content.
• Produced 300+ assets, including AR Snapchat Lenses, UGC campaigns, and visually stunning animations​.
• A standout case study involved a YouTube campaign that achieved CTRs up to 1.55%, significantly above the platform average, showcasing the studio’s ability to craft high-performing content​.

Internal Achievements: Strengthening the Team

• Across all departments, 2024 was a year of professional growth. The team expanded with 110+ employees at the moment, bringing fresh perspectives and expertise to the company.
• Point2Web prioritized upskilling initiatives, including certifications for team members in performance marketing, creative tools, and media buying platforms.

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Client Success Stories

At the heart of Point2Web’s success in 2024 are the achievements of our clients. By delivering innovative strategies, exceptional creative outputs, and data-driven optimizations, we empowered our clients to meet and exceed their goals. Here are some of the standout success stories from this year:

Transforming YouTube Campaigns for PaperDon

• Challenge: PaperDon, an educational platform, sought to scale on YouTube, a platform they had not previously leveraged, while maintaining high engagement.
• Solution: Our Creative Studio crafted UGC-style video ads, complete with logo and shape animations, tailored to the YouTube Shorts and pre-roll formats.
• Results:
  Achieved high CTRs of up to 1.55%, significantly above the platform average.
  Improved overall engagement and identified high-performing creatives for future iterations​.

Scaling Pay-Per-Call Success for Idea Clan

• Challenge: Idea Clan wanted to scale pay-per-call offers on Bigo Ads but faced challenges with tracking and limited vertical experience.
• Solution: We developed tailored strategies to align with the platform’s unique mechanics, held collaborative sessions with Bigo Ads, and implemented scaling experiments.
• Results:
  Managed 20 active ad accounts, achieving CPA rates of $11.50–$13.50 and CPM of $24.22​.

Lessons Learned from Client Success Stories
These stories reaffirm Point2Web’s philosophy: performance marketing thrives on innovation, collaboration, and adaptation. By tailoring strategies to each client’s unique challenges and goals, we continue to drive results that speak volumes.

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Team and Culture

The dedicated team that drives Point2Web forward is behind every milestone and client success. In 2024, the company focused not only on achieving outstanding results but also on fostering a vibrant, collaborative, and innovative work culture.

Growing Our Team

• Grown into 110+ employees, bringing diverse expertise to strengthen our departments, from creative production to media buying and performance analytics.
• Expanded global representation, with team members contributing from over 15+ countries, fostering a truly international perspective.
• We actively invest in the development of our staff, which is why 10.6% of our team were promoted to team lead and head roles over the course of the year, reflecting our commitment to supporting the career growth of all employees. Additionally, this growth demonstrates our dedication to fostering internal leadership and creating opportunities for advancement within the company.

Building Expertise and Collaboration

• Encouraged professional growth through certifications in platforms like Meta, Google Ads, and TikTok, ensuring our teams stayed ahead of industry trends.
• Introduced weekly cross-departmental brainstorming sessions to promote collaboration and idea-sharing, leading to more integrated strategies and solutions.

Prioritizing Employee Well-Being

• Improved initiatives to support work-life balance, including flexible work schedules and mental health resources.
• Hosted monthly team-building events, ranging from virtual happy hours to in-person gatherings at conferences and meetups, strengthening team cohesion.
• Conducted anonymous surveys to collect employee feedback, resulting in improvements in workflows and workplace satisfaction.

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A Vision for Innovation and Excellence

With 2025 on the horizon, Point2Web’s focus is clear: empower clients with advanced tools, deliver exceptional results, and lead the charge in redefining performance marketing. By building on our successes from 2024, we’re ready to take on new challenges and create even greater impact in the year ahead.